Tentang Harbolnas

All participants are united by the idea to endorse e-commerce as an industry to Indonesia consumers.


“HARBOLNAS” or Hari Belanja Online Nasional (National Online Shopping Day) was established by Lazada, Zalora, Blanja, PinkEmma, Berrybenka and Bukalapak in 2012.


All participants provide special discounts, product launches and promotions.


A wide range of partners like media companies, telecommunication, banks and other e-commerce stakeholders like logistics companies are supporting the event.

Number of Participants Since 2012

2016 - 211
2015 - 142
2014 - 78
2013 - 22
2012 - 7